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ClientMy Family FinanceYear2023ServiceArt Direction, Branding,

The key to fast-tracking homeownership for all Australians.


Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

The Inspirepreneur logo embodies simplicity, elegance, and professionalism. It uses a bold, uppercase typeface similar to the Forbes logo, symbolizing authority and trust.


 The minimalist black and white colour, scheme adds sophistication, while a touch of vibrant orange signifies innovation. The logo’s typography is based on the Season typeface, adding weight and seriousness to the brand’s image.

By balancing the traditional business magazine aesthetic with unique elements of dynamism and creativity, the logo effectively mirrors Inpsirepreneur’s inspiring and entrepreneurial indenity.


The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.