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ClientMy Family FinanceYear2023ServiceArt Direction, Brand Guidelines, Brand Idenity, LogoWebsite123debtfree.com.auShare

123 Debt Free specialises in helping individuals manage and reduce their debts.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝟭𝟮𝟯 𝗗𝗲𝗯𝘁 𝗙𝗿𝗲𝗲?

123 Debt Free specialises in helping individuals manage and reduce their debts. They deal with various types of debts, including mortgage debt, credit card debt, and asset debt.

Our project involves logo design, brand guidelines and a landing page for 123DebtFree.

𝗧𝗵𝗲 𝗕𝗿𝗮𝗻𝗱?

The key style is fun, approachable with the-brand-next-door vibe, using primary colours red, yellow and blue, with a clean, strong logo typeface. This reflects the target market and the core values that My Family Finance embraces: to cater to every Australian families in building wealth, creating futures, securing stability and reclaiming joy without having financial worries.