{"id":35010,"date":"2024-01-20T13:25:43","date_gmt":"2024-01-20T13:25:43","guid":{"rendered":"https:\/\/pranaadvisory.com.au\/?post_type=cpt_services&p=35010"},"modified":"2024-01-31T03:00:39","modified_gmt":"2024-01-31T03:00:39","slug":"marketing-advertising","status":"publish","type":"cpt_services","link":"https:\/\/pranaadvisory.com.au\/services\/marketing-advertising\/","title":{"rendered":"Google Ads, Facebook Meta Ads Management"},"content":{"rendered":"\n

Google Ads, Facebook Meta Ads<\/strong> by Prana Advisory:<\/strong> Tracked, Managed, Branded.<\/h2>\n\n\n\n

Prana Advisory, a leader in digital marketing solutions, provides Google Ad Management services specifically designed for medium to large businesses. Our expertise lies in handling substantial monthly ad spends exceeding 40,000 AUD, optimising your advertising campaigns for maximum return on investment.<\/p>\n\n\n\n

We understand the unique needs of larger businesses when it comes to Google Ads. Our team of certified experts leverage advanced strategies and tools to manage your campaigns effectively, ensuring each dollar spent contributes to achieving your business goals.<\/p>\n\n\n\n

At Prana Advisory, we believe in transparency and data-driven decisions. We provide comprehensive reports detailing your campaign performan ce, making it easy to understand how your ad spend is translating into results.<\/p>\n\n\n\n

Our Google Ad Management services are not just about managing ads; it’s about creating a solid foundation for your business’s online presence. Coupled with our Facebook Meta Ads services, we ensure your brand reaches the right audience at the right time, across multiple platforms.<\/p>\n\n\n\n

Trust Prana Advisory to take your digital advertising to the next level with our customised Google Ad Management services.<\/p>\n\n\n\n

Tracked<\/strong>:<\/p>\n\n\n\n

At Prana Advisory, we believe that decisions driven by data are the key to successful digital advertising. To ensure our clients are fully informed about their campaign performance, we provide comprehensive reports for both Google Ads and Facebook Meta Ads Management.<\/p>\n\n\n\n

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  1. Google Ads Reporting:\n
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    • Keywords Performance Reports<\/strong>: These reports detail how each keyword is performing. They include metrics like click-through rate (CTR), cost-per-click (CPC), and conversions.<\/li>\n\n\n\n
    • Ad Performance Reports<\/strong>: We provide insights into how each advert is performing, including impressions, clicks, and conversion data.<\/li>\n\n\n\n
    • Campaign Performance Reports<\/strong>: This offers an overview of the entire campaign’s performance, including total cost, conversions, and return on ad spend (ROAS).<\/li>\n\n\n\n
    • Geographic Reports<\/strong>: These give insight into how adverts are performing in different geographical locations.<\/li>\n\n\n\n
    • Audience Demographics Reports<\/strong>: We provide data on the age, gender, and parental status of the audience interacting with your adverts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Facebook Meta Ads Reporting:\n
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      • Performance and Clicks Reports<\/strong>: These reports provide detailed information on the number of times your adverts were shown (impressions), clicked on, and their average cost.<\/li>\n\n\n\n
      • Reach and Frequency Reports<\/strong>: These offer insight into how many people saw your adverts and how often.<\/li>\n\n\n\n
      • Conversion Reports<\/strong>: These detail the actions taken by users after clicking on your adverts, such as purchases or sign-ups.<\/li>\n\n\n\n
      • Audience Insights Reports<\/strong>: These provide demographic information about the people who are interacting with your adverts, including age, gender, location, and interests.<\/li>\n\n\n\n
      • Placement Reports<\/strong>: These show where your adverts appeared on the Facebook network, including Instagram, Audience Network, and Messenger.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

        All these reports are generated regularly and are designed to provide you with a clear understanding of your advert performance. Our team at Prana Advisory is always ready to explain these reports and answer any questions you may have, helping you make informed decisions about your digital advertising strategy.<\/p>\n\n\n\n

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        On Brand Content Creation and Curation:<\/strong><\/h3>\n\n\n\n

        Prana Advisory prides itself on crafting premium, engaging content with a keen focus on your specific target audience. Our approach aligns perfectly with the dynamics of Google Ads and Facebook Meta Ads, ensuring your advertising is always on brand.<\/p>\n\n\n\n

        We meticulously develop visually striking creatives, compose gripping captions, and generate pertinent and enlightening posts. These elements are tailored to resonate deeply with your audience, driving engagement and fostering a strong connection between them and your brand.<\/p>\n\n\n\n

        Moreover, our team curates sector-specific content, positioning your brand as an authority in your field. This not only improves brand perception but also drives trust and credibility among your audience.<\/p>\n\n\n\n

        At Prana Advisory, we ensure that all advertising is consistent with your brand’s ethos, voice, and visual identity. We strive to produce ads that truly represent your brand, reinforcing your message and values across all digital platforms.<\/p>\n\n\n\n

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        Audience Engagement and Community Management:<\/strong><\/h3>\n\n\n\n

        Building a strong online community is essential for brand loyalty and customer engagement.<\/p>\n\n\n\n

        Prana Advisory actively engages with your audience through comments, direct messages, and interactions to foster meaningful connections.<\/p>\n\n\n\n

        We manage your social media community, responding to queries, addressing concerns, and nurturing relationships.<\/p>\n\n\n\n

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        Paid Advertising Campaigns:<\/strong><\/h3>\n\n\n\n

        To amplify your reach and drive targeted traffic, Prana Advisory develops and executes strategic paid advertising campaigns on social media platforms.<\/p>\n\n\n\n

        We optimize ad targeting, create compelling ad copy and visuals, and monitor campaign performance to ensure maximum ROI.<\/p>\n\n\n\n

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        Social Media Analytics and Reporting:<\/strong><\/h3>\n\n\n\n

        Prana Advisory provides detailed analytics and reporting to measure the effectiveness of your social media efforts.<\/p>\n\n\n\n

        We track key metrics such as reach, engagement, conversions, and audience demographics to gain insights and make data-driven decisions.<\/p>\n\n\n\n

        Our team delivers regular reports that showcase the progress and impact of your social media marketing campaigns.<\/p>\n\n\n\n

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        Social Media Listening and Reputation Management:<\/strong><\/h3>\n\n\n\n

        Prana Advisory monitors social media conversations and mentions related to your brand.<\/p>\n\n\n\n

        We proactively address any negative feedback or criticism, ensuring that your brand’s reputation remains intact.<\/p>\n\n\n\n

        Our team leverages social listening tools to identify trends, opportunities, and customer sentiment.<\/p>\n\n\n\n

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