{"id":34384,"date":"2024-01-16T06:44:53","date_gmt":"2024-01-16T06:44:53","guid":{"rendered":"https:\/\/pranaadvisory.com.au\/?post_type=cpt_portfolio&#038;p=34384"},"modified":"2024-01-16T08:18:42","modified_gmt":"2024-01-16T08:18:42","slug":"mortgage-savings-branding","status":"publish","type":"cpt_portfolio","link":"https:\/\/pranaadvisory.com.au\/portfolio\/mortgage-savings-branding\/","title":{"rendered":"Mortgage Savings \/ Branding"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The key to fast-tracking homeownership for all Australians.<\/h3>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"34385\" src=\"https:\/\/pranaadvisory.com.au\/wp-content\/uploads\/2024\/01\/MortgageSavings_BG_01-min-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-34385\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"34387\" src=\"https:\/\/pranaadvisory.com.au\/wp-content\/uploads\/2024\/01\/MortgageSavings_BG_03-min-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-34387\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Challenge<\/h5>\n\n\n\n<p><strong>Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.<\/strong><\/p>\n\n\n\n<p>The Inspirepreneur logo embodies simplicity, elegance, and professionalism. It uses a bold, uppercase typeface similar to the Forbes logo, symbolizing authority and trust.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Goal<\/h5>\n\n\n\n<p><strong>&nbsp;The minimalist black and white colour, scheme adds sophistication, while a touch of vibrant orange signifies innovation. The logo\u2019s typography is based on the Season typeface, adding weight and seriousness to the brand\u2019s image.<\/strong><\/p>\n\n\n\n<p>By balancing the traditional business magazine aesthetic with unique elements of dynamism and creativity, the logo effectively mirrors Inpsirepreneur\u2019s inspiring and entrepreneurial indenity.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Result<\/h5>\n\n\n\n<p><strong>The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.<\/strong><\/p>\n\n\n\n<p>The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pranaadvisory.com.au\/wp-content\/uploads\/2024\/01\/MortgageSavings_BG_02-min-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-34388\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The key to fast-tracking homeownership for all Australians. Challenge Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic. The Inspirepreneur&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[219],"class_list":["post-34384","cpt_portfolio","type-cpt_portfolio","status-publish","hentry","cpt_portfolio_group-design"],"_links":{"self":[{"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/cpt_portfolio\/34384"}],"collection":[{"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/comments?post=34384"}],"wp:attachment":[{"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/media?parent=34384"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/pranaadvisory.com.au\/wp-json\/wp\/v2\/cpt_portfolio_group?post=34384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}